Freedom has always been a key word for Mackmyra since the start in 1999. With desire and joy, together with all our loyal fans, we have created and shaped the first Swedish single malt whisky for more than two decades. It's freedom for us: to explore new flavors that lead to new experiences and new friends around the world. As many of you already know, the Swedish authority, the Consumer Ombudsman (KO), has sued Mackmyra for the use of six images in social media. They believe that it should be forbidden to show anything other than the bottle and the raw material itself. No nature, no people, no food, nothing. In practice, we find it more difficult to engage with customers compared to competitors in the rest of Europe. This is not freedom - we cannot have it! The verdict in the district court was convicting, but we have appealed and are waiting for the next instance. Mackmyra has no major financial muscles, but nor do we intend to give up. We are tired of being tied down and we just want fair conditions. What would Scotch whisky be today if it were originally censored and locked up in Scotland? And to be clear: Mackmyra will always market and sell under responsibility - we have nothing against the Swedish responsible alcohol policy. But that we can neither show people nor nature together with our products is outrageous. This is basically a question of freedom of expression. It's worth fighting for. That is why we are launching a unique limited freedom whisky that serves as a debate post on this issue. The six bottles have the contents from the “sued” bottles and are decorated with labels showing the "forbidden" pictures. Now we also turn to all our European Mackmyra fans. We need your help and support to win this and thus help to harmonize the rules within Europe towards freedom! Magnus Dandanell, Founder